It was exactly what faced by small businesses that currently many emerging. Planning the right marketing strategy to attract customers on small business is still very difficult. One way that can be used to develop a small business course with a focus on marketing strategy.
With limited marketing budgets owned small businesses, it does not mean small businesses making less with large-scale enterprises. For that we must be more creative with a minimal budget to produce the right marketing strategy. Here are some ways to optimize limited marketing budget:
1. In cooperation with employers or colleagues to advertising
2. Trying to send the product offerings to customers and provide discounts to certain purchase package.
3. Introduce your products and businesses through a free media, this will help search for the consumer about the products you offer. For example, the publication through the Internet.
4. Involve the business environment is all around you, in one of your business activities carried on. It can be used as one way of free publicity to the community.
In addition, several things must be considered in developing the concept of marketing for small businesses is as follows:
1. Consistency
With the consistency of all the areas of marketing, can help reduce marketing costs and increase effectiveness of brand creation.
2. Planning
Planning marketing concepts that will run small businesses greatly affect the number of customers acquired. Therefore take the time to plan marketing strategies, marketing budgets, as well as other concepts related to marketing.
3. Strategy
Strategy is the basis for the continuation of the planned marketing activities, such as who the target market, how to target small business customers, and how to maintain existing customers as repeat customers.
4. Target Market
Defining precisely target audiences, by selecting one or more of the market segment that will be accessible. A clear target market will make more easy to implement marketing concepts.
5. Budget
Counting the marketing budget is part of the heavy and requires accuracy of the results of the count. From the budget established, can dipersipkan funds will be needed for marketing. Usually, small businesses create a budget with not very accurate, resulting in waste.
6. Marketing Mix
Marketing mix is usually explained as a product, price, place and promotion. As a small businessman, it should be decided with the specific product (or service), the appropriate price, where and how you will distribute your product, and how others can learn about the products offered.
7. Website
Currently, any business including small businesses try to have a website, because almost 60% of consumers come from information from the Internet. So that the product information via the website was very supportive of increasing the number of customers who are interested in your product.
8. Branding
Branding is how consumers receive the products and companies that make these products. Sometimes small businesses are always forgetting the needs of the brand or the introduction of pictures, logos, even products that small businesses generate.
9. Promotion and advertising
Promotion and advertising is a marketing concept that should be considered in various bsnis and products, including on small businesses. Good promotion and advertising will generate effective brand recognition to be able to increase sales.
10. Customer Relationship Management
Customer relationship management with the right to be one thing important to create loyal customers and consistent. For example, with a membership card, and give certain discounts for its members.
Remember, even a business can be destroyed if the existing marketing strategy is not appropriate. Therefore, review the marketing concept and plan your marketing strategy, so that your business can grow more quickly and precisely.
Source: bisnisukm
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