Develop Marketing Strategies for Small Business

The concept of marketing is one very important thing in running a business. Both new businesses and business opportunities that have long been initiated, either small businesses or businesses that have grown though. Everything needed to develop marketing concepts that run the business. Speaking of marketing concepts, then actually we're talking about how the marketing strategy of products we sell.
It was exactly what faced by small businesses that currently many emerging. Planning the right marketing strategy to attract customers on small business is still very difficult. One way that can be used to develop a small business course with a focus on marketing strategy.
With limited marketing budgets owned small businesses, it does not mean small businesses making less with large-scale enterprises. For that we must be more creative with a minimal budget to produce the right marketing strategy. Here are some ways to optimize limited marketing budget:

   1. In cooperation with employers or colleagues to advertising
   2. Trying to send the product offerings to customers and provide discounts to certain purchase package.
   3. Introduce your products and businesses through a free media, this will help search for the consumer about the products you offer. For example, the publication through the Internet.
   4. Involve the business environment is all around you, in one of your business activities carried on. It can be used as one way of free publicity to the community.
In addition, several things must be considered in developing the concept of marketing for small businesses is as follows:
1. Consistency
With the consistency of all the areas of marketing, can help reduce marketing costs and increase effectiveness of brand creation.
2. Planning
Planning marketing concepts that will run small businesses greatly affect the number of customers acquired. Therefore take the time to plan marketing strategies, marketing budgets, as well as other concepts related to marketing.
3. Strategy
Strategy is the basis for the continuation of the planned marketing activities, such as who the target market, how to target small business customers, and how to maintain existing customers as repeat customers.
4. Target Market
Defining precisely target audiences, by selecting one or more of the market segment that will be accessible. A clear target market will make more easy to implement marketing concepts.
5. Budget
Counting the marketing budget is part of the heavy and requires accuracy of the results of the count. From the budget established, can dipersipkan funds will be needed for marketing. Usually, small businesses create a budget with not very accurate, resulting in waste.
6. Marketing Mix
Marketing mix is usually explained as a product, price, place and promotion. As a small businessman, it should be decided with the specific product (or service), the appropriate price, where and how you will distribute your product, and how others can learn about the products offered.
7. Website
Currently, any business including small businesses try to have a website, because almost 60% of consumers come from information from the Internet. So that the product information via the website was very supportive of increasing the number of customers who are interested in your product.
8. Branding
Branding is how consumers receive the products and companies that make these products. Sometimes small businesses are always forgetting the needs of the brand or the introduction of pictures, logos, even products that small businesses generate.
9. Promotion and advertising
Promotion and advertising is a marketing concept that should be considered in various bsnis and products, including on small businesses. Good promotion and advertising will generate effective brand recognition to be able to increase sales.
10. Customer Relationship Management
Customer relationship management with the right to be one thing important to create loyal customers and consistent. For example, with a membership card, and give certain discounts for its members.
Remember, even a business can be destroyed if the existing marketing strategy is not appropriate. Therefore, review the marketing concept and plan your marketing strategy, so that your business can grow more quickly and precisely.

Source: bisnisukm

Unsecured KUR climbs to USD 20 Million

The government agreed to raise the ceiling of the People's Business Credit (KUR) without collateral to Rp 20 million. Previous maximum of only 5 million.


Increase in unsecured KUR is intended for the upstream sector such as agriculture, marine, small industries and so forth.


With this increase, Coordinating Minister Hatta Rajasa at the Presidential Office on Thursday, believes the lower limit KUR amounting to Rp13, 15 trillion will be achieved.


"Since the beginning of April the new remote will now target terlampui since June of 158 percent of the target. Therefore we make the upper bound up to Rp18 trillion," said Hatta.


With the increase in this ceiling without collateral KUR, Hatta hopes to encourage the growth of new entrepreneurs in the sectors that. Because with this increase there are 400 entrepreneurs from 2.9 million who have increased their business status.

For the year 2010, starting from March to July, the funds disbursed have reached Rp 5, 3 trillion, much higher than last year's achievement for the same period amounted to Rp 4 trillion.


The increase in KUR without collateral is already approved by President Susilo Bambang Yudhoyono and will be confirmed by a decree of the Minister of Finance. "No need to decree," he said.


Until 2014, the government is targeting KUR which can be channeled to reach Rp100 trillion. (umi)• VIVAnews

Hatta: Power Off, The Technical Disorders

Motto 'Indonesia Free Electricity blackouts' do not mean the light will light continuously. Coordinating Minister for Economy, Hatta Rajasa, reminded the public that it is still possible power outages due to technical issues.


"Off it can happen for example due to flooding, excavation, and other technical problems," said Hatta at the Office of Coordinating Minister for Economic Affairs, Jakarta, Wednesday, July 28, 2010.


Hatta's statement was answered several times a blackout incident, after the launching of 'Indonesia Free Extinction' in Mataram yesterday. Genesis lights went out still occurs in the area of Depok and Bogor.


According to him, the declaration of Indonesia free of power outages that made yesterday by President Susilo Bambang Yudhoyono is intended that the supply of electricity from the generator is adequate.

"Thus, disruption of power outages due to the availability of power supply it is not there anymore," said Hatta.


Meeting the demand for electricity is considered sufficient for the supply of electricity consumption installed. As for the amount of power enjoyed by the people, Indonesia is still there remains a shortage.


"People are still some who do not have electricity, because the electrification ratio is not 100 percent, this involved being chased," said Hatta. (art)

Source: Vivanews

Government Crop Rp 16.7 Trillion Debt Portion

Ministry of Finance estimates that the realization of debt financing 2010 could be lower Rp16, 7 trillion from the target State Budget (APBN) Amendment 2010.

Minister of Finance, Agus DW Martowardojo, said the realization of the biggest drop among others, performed for the issuance of government securities (GS).
"In the form of securities, the plan issued will be lower around Rp15 trillion," said Agus in the Office of the Ministry of Finance, Jakarta, Tuesday, July 27, 2010.

He continues, an estimated low realization of the debt financing due to the number of withdrawals and loan principal repayments are expected to fall. Estimated while the principal repayment will drop from Rp54, 1 trillion to only Rp53, 1 trillion.

Meanwhile, the withdrawal of gross foreign debt would fall from Rp70, 8 trillion to Rp68, 5 billion.

Thus, Agus continued, the ratio of government debt to gross domestic product (GDP) until the end of the year is estimated to be 27 percent. This ratio further decreased compared to the last three years of data, which in 2007 amounted to 35 percent, 2008 (33 percent), and in 2009 of 28.3 percent.

"The total funding that was originally budgeted Rp133, 7 billion is expected to also drop to around Rp95, 1 trillion," said Agus.

Agustin also said that this year the government will still have the rest of the budget more (SAL) of about Rp22 trillion. Number of SAL was lower than the beginning of 2010 which reached Rp60 trillion. "That fund more and in early 2011 will be required to pay in state revenues that have not been there," he said.

Offer Indosat Bonds Yield 7.45%

PT Indosat Tbk to set a price of 99.478 to yield 7.45 percent over the Guaranteed Senior Notes of U.S. $ 650 million. It is the largest bond offering from a company in Indonesia in 2010.

Bonds will be issued by a wholly owned subsidiary
entirely by Indosat, the Palapa Company BV Indosat. Notes with a maturity of 10 years it got a rating of Ba1 from Moody's, Standard and Poors (BB), and BBB-from Fitch. The issuance of these bonds is expected to be completed on July 29, 2010. "The offering attracted substantial global institutional investors and private banking," said President and Chief Executive Officer (CEO), Indosat, Harry Sasongko Tirtotjondro, in a written explanation in Jakarta, Tuesday, July 27, 2010.

Notes has an interest rate of 7.375 percent and will mature on July 29, 2020. The bonds can not be withdrawn for a period of five years and guaranteed by Indosat.

Bonds will be issued under the laws of the state of New York, and listed on the SGX-ST, Singapore.

According to Harry, the net proceeds from the transaction will be used to finance corporate bonds that mature in 2010 and 2012 and to pay other debts.

Asian investors bought 40 percent of registered child bond is our business. Meanwhile, U.S. investors by 33 percent and Europe 27 percent.

For the type of investors, investment managers bought 70 percent, 15 percent of private banks, insurance and pension fund 8 percent, 5 percent of the bank, and others 2 percent.

"Acquisition of long-term financing with attractive interest rates is evidence of market confidence in Indosat," says Harry.

According to him, Indosat also ensure that the company will maintain strong liquidity levels and contribute to the company's financial strength and sustainable efficiency.

For the issuance of notes, Indosat appointed Citigroup Global Markets Limited as joint book runners coordinator with DBS Bank Ltd., Deutsche Bank AG, Singapore Branch, The Hongkong and Shanghai Banking Corporation Limited, and The Royal Bank of Scotland plc

No Limit Ministries Kemenkeu Shopping

Ministry of Finance reduced the financing of the State Budget (APBN) by trimming the portion of the debt. However, according to Minister of Finance, Agus Martowardojo, with a reduced portion of the debt does not mean spending ministries / agencies involved depreciated.

According to Agus, the Ministry of Finance still offered an opportunity for ministries / agencies in order to absorb the budget as strong as possible.

"Financing fell, the deficit is down, it is because we have to get ready to reduce expenditure if financing remains," Agus said at the Ministry of Finance, Jakarta, Tuesday, July 27, 2010.

However, if the ministry / agency was considered a necessary expenditure is prudent, the Ministry of Finance will not lower the financing.

"The decline was just a kind of prudence in fiscal management so that no waste. But, if that absorption is not strong, we will not borrow from the public or creditors," he said.

Ministry of Finance reminded that expenditures that are not made carelessly. Absorption requested it remains to consider outcomes or results.

President Susilo Bambang Yudhoyono (SBY) by Agus had twice stressed to the ministries / agencies in order to always be careful in the budget to absorb.

"Not only can be absorbed well, but also its effective and outcome-based targets. So do not be careless," he said.

As it is known that in his report to the Budget Board yesterday, the Ministry of Finance is ready to reduce the estimated deficit from 2.1 percent of GDP to 1.5 percent. This is suspected due to absorption of spending ministries / institutions until the first half of 2010 reached 28.5 percent